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Sports Business: Home

Guide to library research tools that will help you find articles, books, and other resources related to sports business.

Getting Started


A love of sports is necessary for success in the sport industry, however, there are different aspects of sport management that make it different from other business enterprises.  You will learn about the unique aspects of sport marketing and sport consumer behavior.  You will be introduced to finance, economics, and budgeting in the sport industry.  Legal considerations, sporting goods, sport facilities, sport media, management firms, and public relations are all part and parcel, ... but also you will find out about the enormous power and influence of sport as a social institution.


To find articles, click on the Articles tab.

To find books, search our catalog; the Books tab of this page also lists several reference books that may be of use.

To find web resources, click on the Websites tab.

For help writing your bibliography, click on the How to Cite Sources tab.

Check out the Career Guide's tab for help in writing your resume and job listing sites.

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Sports Business Blogs