Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
A love of sports is necessary for success in the sport industry, however, there are different aspects of sport management that make it different from other business enterprises. You will learn about the unique aspects of sport marketing and sport consumer behavior. You will be introduced to finance, economics, and budgeting in the sport industry. Legal considerations, sporting goods, sport facilities, sport media, management firms, and public relations are all part and parcel, ... but also you will find out about the enormous power and influence of sport as a social institution.
To find articles, click on the Articles tab.
To find books, search our catalog; the Books tab of this page also lists several reference books that may be of use.
To find web resources, click on the Websites tab.
For help writing your bibliography, click on the How to Cite Sources tab.
Check out the Career Guide's tab for help in writing your resume and job listing sites.
If you have any suggestions on how to improve this page, please leave a comment below!
Sports Business Blogs
Future sport is bought to you by WePlay who are an innovative digital agency specialising in sport. Future Sport is a leading source of social media, technology and business news for the sports industry. The blog features a wide variety of sports tech and business stories from wearables in sport to NFL’s growth to snapchat stories. They also have useful notice boards for sportsbiz jobs and sportsbiz events.
Sports Marketing & PR Roundup
This site has been put together by Joe Favorito, a thirty-year veteran of sports sponsorship industry who specialises in campaigns that offer the greatest ROI for the minimal amount of cost. The information on this blog provides a good start for companies that are newly entering the field of sport sponsorship.
This blog has been put together by a small sports marketing and media agency based in Chicago. Don’t expect news posts here. Instead, expect well-written, analytical blog posts about the world of sport sponsorship during the past, present, and future. Occasionally the posts are centered around thorough interviews that address hot topics in sponsorship.
This blog is a goldmine for industry professionals. All of the latest information is published here first. You can even subscribe to their journal, published weekly, if you wish. This blog always keeps tabs on the latest sport sponsorship campaigns and shares information that may be useful for those who are starting their own. You are required to create an account, but it is well worth it.
Business of Sports
The business of sports is a popular blog edited by Russell Scibetti, it is dedicated to discussing new ideas and current events in sports business. The posts cover a wide range of topics, including ticket sales, marketing, social media, corporate sponsorships, fan loyalty, brand management, sports media, finance and more.